Author Topic: New Defenders to be built but not from where you'd expect.  (Read 16717 times)

Trevor

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Re: New Defenders to be built but not from where you'd expect.
« Reply #375 on: December 03, 2020, 04:05 PM »
Auto Expert John Cadogan video.

Wonder if this reaction from JLR is related to the TFL videos. I know PowerfulUK pulled some of their videos after a senior JLR exec called them about their vids...

https://youtu.be/ggrdEup0g30

Lol, some great 1-liners in that. A couple rather priceless ones...

"Land Rover Defender, such an enduring shit-heap",

"You can take the Land Rover out of Ford...but you cannot take the shit-box out of Land Rover. It's stuck up there like a barbed wire enema"

Rofl, the guy pulls no punches.
"The further a society drifts from truth, the more it will hate those that speak it."

-- George Orwell

alany

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Re: New Defenders to be built but not from where you'd expect.
« Reply #376 on: December 03, 2020, 04:38 PM »
Unfortunately, it's sad that this is the state of JLR and this is what we're talking about with the new Defender. This model could be the demise of the brand if they don't get things turned around quickly.

binch

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Re: New Defenders to be built but not from where you'd expect.
« Reply #377 on: December 03, 2020, 08:56 PM »
Ouch!!!!   You'd think they were attempting to re-introduce the Freelander 1 again....in it's original format.    That was scathing....... :o

You're right Alan!   It's like digging a your own grave with 100tons of explosives..... Lot's of room for company. ;)
« Last Edit: December 03, 2020, 08:59 PM by binch »
Cheers, Bill

grizzlychicken

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Re: New Defenders to be built but not from where you'd expect.
« Reply #378 on: December 03, 2020, 09:32 PM »
Ha the TFL guys got their third defender and they have clearly lost trust in the new defender even if they don’t directly say it!

https://youtu.be/PIl7Fq3LWxg


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grizzlychicken

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Re: New Defenders to be built but not from where you'd expect.
« Reply #379 on: December 03, 2020, 09:46 PM »
Ha the TFL guys got their third defender and they have clearly lost trust in the new defender even if they don’t directly say it!

https://youtu.be/PIl7Fq3LWxg


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Ha again you will giggle when you get to 12:28


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alany

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Re: New Defenders to be built but not from where you'd expect.
« Reply #380 on: December 03, 2020, 09:49 PM »
Yup, not good when the truck threw a warning message when they started it. Sadly that might not be the end of that but at this stage, this is like watching a train wreck. Can’t take your eyes off of it.

Trevor

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Re: New Defenders to be built but not from where you'd expect.
« Reply #381 on: December 04, 2020, 07:57 AM »
Unfortunately, it's sad that this is the state of JLR and this is what we're talking about with the new Defender. This model could be the demise of the brand if they don't get things turned around quickly.

I wonder if it will be that bad in the end. LR has been at the bottom of every quality tracker for, well, forever. The new Disco 5's, er Defenders, having reliability issues is pretty much exactly what one would expect. I guess the point is, folks that are concerned about resale value and reliability aren't looking at LR's anyway, so I'm not sure the brand will get decimated as a result.

Heh, I'm sure they would have preferred a problem free rollout, and that actually would have been news.

That last review spends a lot of time hammering LR corporate and the dealer for their conduct. But that's a different matter imo. In reality LR corporate is no different than any other car manufacturer...they are all bottom feeding scum that make a business out of screwing people over. Brand loyalty in the auto space will only leave you vulnerable to a barbed wire enema ;->
« Last Edit: December 04, 2020, 08:00 AM by Trevor »
"The further a society drifts from truth, the more it will hate those that speak it."

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Matt H

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Re: New Defenders to be built but not from where you'd expect.
« Reply #382 on: December 04, 2020, 03:19 PM »
I feel it was the Tata ownership that really changed things for worse at Land Rover.
Almost right away they canceled the G4 competition. Then got their corporate lawyers to set about suing anyone using the word Land Rover in operations, even small repair shops.
Then came a culling of everything remotely practical in favour of an endless parade of “make everything a Range Rover” products.
The dealerships lost the log cabin and casually dressed sales staff and got polished granite and glass wine bar looking buildings crewed by shiny suit wearing people with zero knowledge or indeed interest in anything about what the brand was other than it’s image.
Then they kill the Defender & move manufacturing out of the UK.
Last we have the disappointment that is New Defender.

Anyone remember those heady days not so very long ago when Sir Ranulph Fiennes was a brand ambassador?
« Last Edit: December 04, 2020, 04:35 PM by Matt H »
No Road Except For Land-Rover.

alany

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Re: New Defenders to be built but not from where you'd expect.
« Reply #383 on: December 04, 2020, 03:53 PM »
Unfortunately, it's sad that this is the state of JLR and this is what we're talking about with the new Defender. This model could be the demise of the brand if they don't get things turned around quickly.

I wonder if it will be that bad in the end. LR has been at the bottom of every quality tracker for, well, forever. The new Disco 5's, er Defenders, having reliability issues is pretty much exactly what one would expect. I guess the point is, folks that are concerned about resale value and reliability aren't looking at LR's anyway, so I'm not sure the brand will get decimated as a result.

Heh, I'm sure they would have preferred a problem free rollout, and that actually would have been news.

That last review spends a lot of time hammering LR corporate and the dealer for their conduct. But that's a different matter imo. In reality LR corporate is no different than any other car manufacturer...they are all bottom feeding scum that make a business out of screwing people over. Brand loyalty in the auto space will only leave you vulnerable to a barbed wire enema ;->

I think he big difference this time around is the proliferation of platforms like YouTube that can be created by anyone and reach more folks and the fact that while JLR hasn’t really changed that much in the quality/reliability arena, videos like TFL’s spread that news faster but it could also be the thing that maybe forces JLR to do something about it. Or not.

binch

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Re: New Defenders to be built but not from where you'd expect.
« Reply #384 on: December 04, 2020, 11:00 PM »
Yes, let's see how LR reacts to all this.....that will be interesting.
Cheers, Bill

headdamage

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Re: New Defenders to be built but not from where you'd expect.
« Reply #385 on: January 11, 2021, 05:13 PM »
« Last Edit: January 11, 2021, 05:31 PM by headdamage »

binch

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Re: New Defenders to be built but not from where you'd expect.
« Reply #386 on: January 11, 2021, 10:29 PM »
Once I had a cup of tea that was very interesting.....
Cheers, Bill

Matt H

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Re: New Defenders to be built but not from where you'd expect.
« Reply #387 on: January 13, 2021, 09:11 PM »
New Land Rovers start with sales focus groups that identify mass market vehicle demands. Then the designers get the brief and create the overall package. Then engineering is asked to try and make it all work.

Old Land Rovers started with engineering creating something that worked for a limited specific market. Stylists were allowed to choose the paint colours and the Sales department were told to go try and sell it to as many folks as they could.

Obviously budget has always been a factor both then and now.

The cost of repair versus the cost of reliability has always been a feature of the automotive industry.
No Road Except For Land-Rover.