General > Non Technical Discussion

No More Land Rovers

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Red90:
https://www.autocar.co.uk/car-news/new-cars/jaguar-land-rover-rebrands-jlr-company-image-shift?fbclid=IwAR2C1vYAakazrZsLTHkk6gk8gkIlZYetT_1etgfV6eshB3tPCW3ASow_se8

Jaguar Land Rover will officially rebrand to JLR as it pushes forward with plans to dramatically overhaul its corporate image while launching a family of radical new electric cars.

Land Rover would become a “trust mark” for the Defender, Range Rover and Discovery brands, said chief creative officer Gerry McGovern.

headdamage:
I guess we don't have to say that they are not real land rovers anymore, they are admitting it themselves I think?

Alex C:
Should make looking for used vehicles and parts way simpler on Kijiji

Chris:
 :-\  :-\ :-\ :-\ well this is sad panda

Matt H:
Figures, they stopped building Land Rovers in 2016 anyway.

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